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Almost half U.S. online sales are now made via a mobile device.14

Mobile commerce (customers using smartphones and tablet devices to shop online) is growing so rapidly Mobile Apps Top Mobile Webthat many retailers—small businesses as well as international enterprises—are now thinking “mobile first” for all of their online activity.


U.S. online retail sales were worth $341.7 billion in 201514 and, while total online sales grew by 14.6%, sales via a mobile device grew by 25%.15 Finally, 45% of people use their mobile device to make purchases.16


Having a mobile commerce capability is clearly no longer a nice-to-have—it’s a retail business necessity.

But, should you aim for the rich functionality of a dedicated, native app or are you better off building a really great, mobile-optimized website?

The data can seem contradictory. In recent research, Flurry Analytics found that of the time people spent on their mobile devices, only 10% is spent using the web browser; the other 90% is spent within apps.17

14 Internet Retailer, “The Global 1000: The reinvention of global e-retail,” by Stefany Zaroban, August 2, 2016.
15 Internet Retailer, “U.S. e-commerce grows 14.6% in 2015,” by Stefany Zaroban. February 17, 2016.
16 eMarketer, “Most Digital Buyers Will Make Purchases via a Smartphone by 2017.” February 16, 2016.
17 Yahoo Flurry Analytics, “Seven years into the mobile revolution: Content is King… again.” August 26, 2015.


Mobile commerce can be a powerful enabler of local, in-store sales. About half of mobile shoppers visit a brick-and-mortar store as part of their buying process and “showrooming”—comparing product price and features and even buying online while in a physical store—is a common trend.

Many retail mobile search queries occur while consumers are in a physical store, according to the study. And 77% of retail searches that mention the words “coupon,” “return policy,” and “price match” are made on a mobile device.13

13 Internet Retailer, “56% of online retail searches take place on mobile devices,” July 2016.

Your presence in a Kid Cargo Bus App will promote in-store shopping and sales. Remember, we're here to help you drive your local consumer into your brick and mortar business to purchase from you - not online.

To do that we must first display your service or product on the smartphone they have in their hand. Get Started.

 


For retailers, a mobile-access point is no longer a nice-to-have. It’s a necessity.

Mobile in general and mobile commerce in particular (customers using smartphones and tablet devices to shop online) are growing remarkably
fast. Google’s report “Micro-moments” provided us with many interesting facts about the way people use their mobile devices:1



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87% of people always have their smartphone at their side,
day and night.
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30% admit that they get anxious when they don’t have their phones on them.
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68% say they check their phones within 15 minutes of waking up in the morning.
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On average, people check their phones 150 times per day and spend 177 minutes using them.
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91% turn to their phones for ideas in the middle of a task.

1 Google, “Micro-Moments: Your Guide to Winning the Shift to Mobile.,” September 2015.


In many countries, including the U.S., more searches take place on mobile devices than on computers.2
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82% of smartphone users say they consult their phones on purchases they’re about to make in a store.2
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65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.2
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In fact, 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.2
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51% have discovered a new company or product when conducting a search on their smartphones.2

U.S. online retail sales were worth $341.7 billion in 2015,3 and consumers spent $1.74 trillion globally in 2015.4 Of that, a new report from Forrestor projects that mobile devices influenced more than $1 trillion in total purchases in 2015 between online and offline transactions.5

Mobile commerce is growing so rapidly that many retailers—small businesses as well as international enterprises—now think “mobile first” for all of their online activity.

2 Google, “Micro-Moments: Your Guide to Winning the Shift to Mobile,” September 2015.
3 Internet Retailer, “U.S. e-commerce grows 14.6% in 2015,” by Stefany Zaroban. February 17, 2016.
4 Internet Retailer, “The Global 1000: The reinvention of global e-retail,” by Stefany Zaroban, August 2, 2016.
5 Internet Retailer, “Online sales will reach $523 billion by 2020 in the U.S.,” by Matt Lindner, January 29, 2016.

The mobilized shopper of today is impacting merchants, retailers and other businesses in ways never seen before. The playing field has definitely shifted in favor of the informed consumer who totally expects to find what they are looking for when they want it.

For the local business owner to be competitive they must be mindful of some current consumer indicators:


- 94% of Smartphone users have searched for local info
- 70% called a business after searching
- 66% visited in person
- 90 % of these users acted within 24 hours!

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