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For retailers, a mobile-access point is no longer a nice-to-have. It’s a necessity.

Mobile in general and mobile commerce in particular (customers using smartphones and tablet devices to shop online) are growing remarkably
fast. Google’s report “Micro-moments” provided us with many interesting facts about the way people use their mobile devices:1

87% of people always have their smartphone at their side,
day and night.
30% admit that they get anxious when they don’t have their phones on them.
68% say they check their phones within 15 minutes of waking up in the morning.
On average, people check their phones 150 times per day and spend 177 minutes using them.
91% turn to their phones for ideas in the middle of a task.

1 Google, “Micro-Moments: Your Guide to Winning the Shift to Mobile.,” September 2015.


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