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For retailers, a mobile-access point is no longer a nice-to-have. It’s a necessity.

Mobile in general and mobile commerce in particular (customers using smartphones and tablet devices to shop online) are growing remarkably
fast. Google’s report “Micro-moments” provided us with many interesting facts about the way people use their mobile devices:1



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87% of people always have their smartphone at their side,
day and night.
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30% admit that they get anxious when they don’t have their phones on them.
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68% say they check their phones within 15 minutes of waking up in the morning.
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On average, people check their phones 150 times per day and spend 177 minutes using them.
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91% turn to their phones for ideas in the middle of a task.

1 Google, “Micro-Moments: Your Guide to Winning the Shift to Mobile.,” September 2015.

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