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In many countries, including the U.S., more searches take place on mobile devices than on computers.2
82% of smartphone users say they consult their phones on purchases they’re about to make in a store.2
65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.2
In fact, 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.2
51% have discovered a new company or product when conducting a search on their smartphones.2

U.S. online retail sales were worth $341.7 billion in 2015,3 and consumers spent $1.74 trillion globally in 2015.4 Of that, a new report from Forrestor projects that mobile devices influenced more than $1 trillion in total purchases in 2015 between online and offline transactions.5

Mobile commerce is growing so rapidly that many retailers—small businesses as well as international enterprises—now think “mobile first” for all of their online activity.

2 Google, “Micro-Moments: Your Guide to Winning the Shift to Mobile,” September 2015.
3 Internet Retailer, “U.S. e-commerce grows 14.6% in 2015,” by Stefany Zaroban. February 17, 2016.
4 Internet Retailer, “The Global 1000: The reinvention of global e-retail,” by Stefany Zaroban, August 2, 2016.
5 Internet Retailer, “Online sales will reach $523 billion by 2020 in the U.S.,” by Matt Lindner, January 29, 2016.


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