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Mobile is arguably the closest you can get to the consumer.

There is no other device that is as personal (everybody has their own phone), as pervasive (is with you all of the time), and provides the opportunity for proximity.

scratch off iphone slanted left 02High Redemption Rates.

It is widely recognized that mobile coupon redemption rates are significantly higher than paper coupons.

Game effect:

Digital scratch-off coupons give an extra fun effect to couponing and makes it more fun for the customers.





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